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Heide, G, Schepers, J., Nijssen, E.J. y Ordanini, A.. (2013). "Don’t just fix it, make it better! Using frontline service employees to improve recovery performance". Journal of the Academy of Marketing Science. 41, 515-530

P. Carbonell y A.I. Rodríguez. (2012). "Performance effects of involving lead users and close customers in new service development". Journal of Service Marketing. (en prensa)

Carbonell, P., Rodriguez, A.I. (2012). "Performance effects of involving lead users and close customers in new service development". Journal of service management. (en prensa).

Carbonell, P. y Rodríguez, A.I. y Pujari, A.. (2009). "Customer involvement in new service development: An examination of antecedents and outcomes". Journal of Product Innovation Management. 26(5), 536-550

Carbonell, P. y Rodríguez, A.I. y Pujari, D.. (2008). "Efectos positivos de la implicación del consumidor en el desarrollo de nuevos servicios". Universia Business Review. 12, 100-117

Carbonell, P., Rodríguez A.I.. y Pujari D.. (2008). "Selecting customers for participation in new service development: Antecedents and implications for performance". Product Development Management Association Conference. Orlando (EE.UU)

Carbonell, P; Pujari D. y Rodríguez A.I.. (2006). "Approaches to customer involvement in new service development an exploratory analysis". 35th Annual Conference of the European Marketing Academy (EMAC). Atenas (Grecia)

Carbonell, P; Pujari D. y Rodríguez A.I.. (2006). "Impact of customer involvement on new service success: an empirical investigation". PDMA Research Forum. Atlanta (EEUU)